Privacy policy

Last updated: 2025

1. Introduction

Welcome to shey.co.uk (the “Site”).
Your privacy matters to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website.
By using the Site, you consent to the collection and use of your data as described here.

2. Who We Are & Contact Details

Data Controller:
SHEY Enterprises LTD
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

Email: support@shey.co.uk
Phone: +44 7521 317707

If you are in the UK or EU and have privacy concerns, you may also contact the Information Commissioner’s Office (ICO).

3. What Data We Collect

We may collect the following categories of personal data (as applicable):

• Identity & contact data: Name, email address, postal address, phone number

• Account data: Username, password, profile information (if registration is required)

• Transactional data: Payment information, order history (if applicable)

• Technical & usage data: IP address, browser type, device type, operating system, pages visited, timestamps, referrer URL, server logs

• Cookies & tracking data: Cookies, web beacons, analytics identifiers

• Communications data: Messages sent via forms, emails, feedback

• Marketing & preference data: Newsletter opt-ins, marketing preferences

You are not required to provide all this information; however, certain features (such as purchases or contacting support) may not function properly without it.

4. How We Collect Your Data

We collect data in three main ways:

1. Directly from you: When you fill out forms, register, make purchases, or contact us.

2. Automatically: Through cookies, server logs, and analytics tools.

3. From third parties: For example, analytics providers, advertising networks, or social media platforms you interact with.

5. Legal Bases for Processing

We rely on one or more of the following legal bases to use your personal data:

• Contractual necessity: To fulfil services, process payments, or deliver goods.

• Consent: When you have explicitly given permission (e.g., newsletter sign-up).

• Legitimate interests: For improving the Site, ensuring security, and preventing fraud — while respecting your rights.

• Legal obligations: To comply with laws such as tax, accounting, or regulatory requirements.

6. Purposes of Processing

We use your personal data to:

• Operate, maintain, and improve the Site

• Process transactions and fulfil orders

• Communicate with you (order updates, confirmations, support)

• Send newsletters or promotional material (if you opt in)

• Analyse usage trends and improve site functionality

• Detect, prevent, and respond to fraud or security issues

• Comply with legal obligations

7. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Enable essential site functions

• Understand site usage (analytics)

• Remember your preferences

• Provide personalized content and marketing

You can manage or block cookies via your browser settings or our cookie banner.
Note: Blocking some cookies may affect site functionality.

8. Disclosure & Sharing of Your Data

We may share your personal data only when necessary, with:

• Service providers / processors: e.g. payment processors, hosting services, email platforms, analytics providers

• Advertising / marketing partners

• Legal or regulatory authorities: If required by law

• Business transfers: In the event of a merger, acquisition, or sale of assets

We ensure all third parties handle your data securely and only for legitimate purposes.

9. International Transfers

Your data may be transferred, stored, or processed outside the UK or EEA.
Where this occurs, we implement adequate safeguards such as Standard Contractual Clauses or other GDPR-approved transfer mechanisms to protect your information.

10. Data Retention

We keep personal data only as long as necessary for the purposes described or as required by law.
When data is no longer needed, we securely delete, anonymize, or destroy it.

11. Your Rights

Under applicable data protection laws (UK / EU GDPR), you have the right to:

• Access your personal data

• Rectify inaccurate or incomplete information

• Request deletion of your data

• Restrict processing

• Receive a copy of your data (data portability)

• Object to certain processing (especially marketing)

• Withdraw consent at any time (if processing is based on consent)

• Lodge a complaint with a supervisory authority such as the ICO

To exercise any of these rights, please contact us at support@shey.co.uk. 

12. Security

We use appropriate technical and organizational measures to protect your data against unauthorized access, disclosure, alteration, or destruction — including encryption, access controls, and staff training.
However, no system is completely secure, and we cannot guarantee absolute security.

13. Children

Our Site is not intended for children under 16 years old (or the applicable age in your region).
We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

14. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices or legal obligations.
When we make changes, we will update the “Last updated” date above and, where appropriate, notify users by email or a site banner.

15. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact:

SHEY Enterprises LTD
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

Email: support@shey.co.uk
Phone: +44 7521 317707